Alex Herceg

Alex Herceg

Analyst, Lux Research

https://luxresearchinc.com/

Alex Herceg joined Lux Research in 2012. As a member of the Digital team, he heads Lux’s global Smart Cities research, with a focus on mobility. 

Across two continents and a dozen countries he has worked as a design engineer, business development executive, technology analyst, and entrepreneur. He regularly analyzes technologies, strategies, and business models of emerging companies related to the intersection of digitization, energy, and connectivity in the built environment. He continues to advise large corporate clients on issues related to innovation, strategy, investments, partnerships, and product development. He regularly delivers keynote speeches to senior executives in North America, Europe, and Asia, and has been quoted in publications such as Forbes, Eco-business, and many others.

Alex studied engineering at Queens University (Canada), and is a licensed professional engineer and holds the LEED AP (Building Design and Construction) certification. He is an avid traveler, athlete, and collector.